Project

With the rapid development of electronic devices, users’ demand for chargers is no longer limited to basic charging functions, but more focused on efficiency, portability, and safety. Traditional chargers are bulky and inefficient, making it difficult to meet market demand. Gallium nitride (GaN) technology, as a new type of semiconductor material, has characteristics such as high electron mobility and low on resistance, which can effectively improve the performance of chargers and reduce their size. In this context, [company name] has launched a 65W gallium nitride charger research and development project, aiming to launch a charger product with excellent performance and exquisite design, and seize the market opportunity.

Product performance goal: Develop a gallium nitride charger with a power of 65W, conversion efficiency of over 90%, support for multiple fast charging protocols such as PD and QC, and compatibility with mainstream devices such as mobile phones and laptops on the market.

Time objective: Complete the entire process from product design, research and development, testing to mass production and launch within 12 months.

Market goal: Within six months of going public, achieve a sales volume of 50000 units, enter the top 10% market share of similar products, and enhance the brand’s visibility in the field of chargers.

Requirement research and product design (1-2 months): A professional research team was formed to collect over 5000 consumer demand data on charger functionality, appearance, price, and other aspects through online questionnaires, offline interviews, and other methods. At the same time, conduct in-depth analysis of existing competitors in the market and summarize their strengths and weaknesses. Based on the research results, the industrial design team has determined the direction of compact, portable, simple and fashionable appearance design, using PC fireproof material shell, with dimensions of 55mm × 30mm × 30mm, and a volume reduction of about 40% compared to traditional chargers of the same power.

Technology research and development and overcoming challenges (months 3-8): The R&D team focused on gallium nitride technology, optimized circuit design, and adopted a new PWM control chip to solve problems such as high switching losses and poor stability in gallium nitride devices, successfully achieving a conversion efficiency of 92%. At the same time, multiple fast charging protocols such as PD 3.0 and QC 4.0+have been developed and integrated to meet the charging needs of different devices, ensuring compatibility between the charger and various devices.

Testing and Optimization (Months 9-10): Conducted multiple rounds of rigorous testing, including safety testing (such as overvoltage protection, overcurrent protection, short circuit protection, etc.), compatibility testing (for over 50 mainstream mobile phones, laptops, and other devices), and environmental adaptability testing (high temperature, low temperature, humidity, and other environments). According to the test results, the product has been optimized and adjusted more than 10 times, effectively improving its stability and reliability.

Production Preparation and Supply Chain Management (11th Month): Selected and identified 5 high-quality suppliers, established long-term cooperative relationships, and ensured stable supply of raw materials. At the same time, upgrading and transforming the production line, introducing automated production equipment, and establishing strict quality control processes to ensure product production quality.
Market promotion and sales (12th month): Through online e-commerce platforms, offline 3C stores, combined with social media promotion, KOL cooperation and other marketing methods, quickly enhance product awareness. In the first month of listing, sales exceeded 10000 units, far exceeding expectations.

Product achievements: Successfully launched a 65W gallium nitride charger with excellent performance and compact size, which has been highly recognized by the market and consumers, and won the “Best Innovative 3C Product” award in 2024.
Market results: Within six months of listing, sales reached 60000 units, market share increased to 8%, successfully entering the forefront of similar product markets, and brand awareness significantly increased.

Economic benefits: Achieved sales of 4.8 million yuan, net profit of 800000 yuan, and a 25% return on investment, bringing significant economic benefits to the company.Successful experience: Accurate market research provides strong basis for product design; Technological innovation is the key to the core competitiveness of products; Efficient supply chain management and strict quality control ensure timely delivery and stable quality of products; The diversified mark